Digital marketing in December is weird. It’s both a finish line and a launch pad, the grand finale of the year yet somehow the prologue to 2025. For digital marketers, it’s a golden hour of opportunity wrapped in festive chaos. Shoppers are frenzied, social feeds are overflowing with holiday cheer (and stress), and businesses are either doubling down or winding down. Whatever your approach, one thing’s certain: you don’t want to sleep on December.
So, how do you wrap up the year with a bang without feeling like you’re throwing spaghetti at the wall? Here are five no-nonsense digital marketing strategies to help you end strong (and set yourself up for an even stronger start next year).
1. Ride the Holiday Shopping Tsunami (Before It Crashes)
The holidays bring a whirlwind of impulse buys, last-minute deals, and frantic Googling for “best gifts for dads who have everything” (seriously, why are dads so hard to shop for?). Make sure your brand is part of that journey by:
- Flaunting limited-time discounts like they’re the last cookies on the plate. Scarcity sells.
- Retargeting those indecisive shoppers who ghosted your checkout page (they want to buy; they just need a little nudge).
- Crafting content that solves holiday headaches, think gift guides, life-saving time hacks, or even “How to Survive Family Gatherings Without Losing Your Mind.”
Pro tip: Use countdown timers in emails or on-site banners. The ticking clock triggers FOMO like nothing else.
For data-backed insights, check out this blog Think with Google’s holiday shopping trends.
2. Make Your Content Scream “December!”
This is not the time for generic, evergreen content. December demands a festive facelift, seasonal keywords, holiday visuals, and a sprinkle of nostalgia. Try:
- Updating old blog posts to reflect holiday themes (think: “How to Optimize Your Budget for Holiday Ads” instead of just “Ad Budgeting 101”).
- Creating warm, cozy graphics and videos that scream holidays! (Bonus points for red, gold, and twinkling lights, humans are predictable like that.)
- Showcasing your biggest wins or funniest fails in a “Year in Review” post, because authenticity beats perfection every time.
Read more about our Holiday Top Digital Marketing Strategies.
3. Social Media: Your Digital Marketing Holiday Party
People are glued to their phones during the holidays, sharing hauls, hunting deals, or escaping family gatherings. Show up where they are. Ideas:
- Run a giveaway (because who doesn’t love free stuff?)
- Share behind-the-scenes holiday chaos, like your team wrapping gifts badly or burning cookies in the office kitchen.
- Ask festive, engaging questions (“What’s the worst holiday gift you’ve ever received?”), because engagement equals visibility.
Oh, and Stories and Reels? Absolute gold this time of year. People crave bite-sized, real-time content, so show up, be messy, and have fun with it.
Learn how to boost social media engagement this season.
4. Treat Your Existing Customers Like Digital Marketing VIPs
New customers are cool, but repeat customers? That’s where the magic happens. Show them some love in December with:
- Personalized “Thank You” messages, seriously, a simple heartfelt email can work wonders.
- Exclusive discounts or early access to sales. Make them feel special.
- A sneak peek at what’s coming in 2025. Get them hyped before the ball drops.
Email marketing is your best friend here, don’t just sell, connect. Tell a story, share a memory, be human.
5. Don’t Sleep on the Post-Holiday Digital Marketing Rush
The holidays end, but the spending doesn’t. Gift cards, post-Christmas sales, and that “new year, new me” energy mean there’s still plenty of cash flow to tap into. Plan ahead by:
- Running New Year-themed promotions (think: “Start 2025 Right” bundles or “Treat Yourself” deals).
- Creating content that speaks to fresh starts, whether it’s fitness, productivity, or finally organizing those chaotic inboxes.
- Teasing an exciting January launch. Because momentum matters.
Bonus: Reflect, Regroup, and Recalibrate Your Digital Marketing Strategy
Before you dive headfirst, take a moment. What worked this year? What flopped harder than a bad Hallmark movie? Look at your data, assess your wins (and losses), and use that insight to plan smarter. Maybe even write yourself a note to read in December next year, because let’s be real, we always forget the lessons we swore we’d remember.
Final Thought: December Isn’t Just an Ending, It’s a Digital Marketing Setup
The last month of the year isn’t just about closing out; it’s about setting the tone for what’s next. Done right, your December digital marketing efforts can carry momentum well.
Need help putting together a killer end-of-year strategy? Hit us up at Click Marshall Internet Marketing, LLC. Let’s turn this season into your best one yet. Here’s to a strong finish and an even brighter future!
Now go get that holiday hustle on.
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